
Behind the scenes at Coollections

How an idea becomes a design you can wear
Creating a t-shirt isn't just about choosing a color and adding a phrase. At Les Coollections , everyone adds their own touch, each piece goes through a well-oiled process, where quality and relevance are at the heart of our decisions. Creating a t-shirt isn't just about choosing a color and adding a phrase. At Les Coollections , everyone adds their own touch, each piece goes through a well-oiled process, where quality and relevance are at the heart of our decisions. We prioritize French—it's the basis. But our Coollections express themselves in all the languages that resonate in Quebec: Franglais, Creole, Montreal slang, Spanish, Arabic, Chinese, Japanese… Because here, every accent has its place, every word has a vibe , every culture deserves to be celebrated. But how do you go from a simple idea to a shirt you can proudly wear?
Here's a look at a Coollection's journey from concept to print .
Where it all begins
It all starts with an idea. Sometimes it's an expression that makes us laugh, sometimes it's a cultural movement, a current trend, or simply a need to represent something that is important to us .
💡 Where does inspiration come from?
- Words that come to mind
- Typical expressions and words from Quebec and elsewhere
- Graphic and fashion trends from here and elsewhere
- Social issues and values that inspire us
- Requests and suggestions from our community
- Collaborations with artists and creators

The balance between creativity, intuition and analysis
When the idea is well defined and the team agrees, we move on to the most creative stage: the selection and design of the designs .

Two ways to start a Collection
- Create our own designs : Our designers imagine visuals based on the concept, exploring several styles, fonts and compositions.
- Selecting designs that resonate : We rely on collaboration with independent creators to find the best visuals that align with our vision and we adapt them in French. Once the first concepts are established, we test them, we adjust them, we adapt them to the formats and colors that we carefully select.
Everything is designed to ensure that the final result lives up to the initial idea.
Turning the idea into reality
This is where the magic happens: our designs come to life on textiles . At Les Coollections , we work with high-quality printing methods to ensure vibrant colors, long-lasting wear, and maximum comfort .
The three key steps of our printing process
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Testing and choosing printing techniques
✔ Each design is tested on different fabrics to ensure a rendering faithful to expectations.
✔ The best printing technique is selected based on the colors and complexity of the visual.
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Controlled production and quality control
✔ Each piece is carefully produced to ensure a clear and lasting impression.
✔ Rigorous quality control is carried out at each stage to provide an impeccable final product.
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Commitment to local suppliers
✔ We favor Quebec and Canadian materials and suppliers for the purchase of our products.
✔ The majority of our suppliers are from Quebec. This is our commitment to our economy.
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Our printing steps
✔ Testing and adjustments : Each design is tested on different fabrics to see how it actually looks.
✔ Selection of printing techniques : Screen printing or heat-sealing, depending on the colors and complexity of the visual.
✔ Print on demand : Each piece is printed with care, without waste, in order to produce only what is needed .
✔ Quality control : Each garment is checked before being ready to join its future owner.
✔ Local Suppliers : We focus on selecting Quebec and Canadian suppliers first. More than 85% of them come from Quebec.

Creating a Coollection is a whole process! Behind every sweater, every hoodie, there are moments of reflection, testing, and refinement to offer a unique product that lives up to our standards. From inspiration to printing, every detail is thought out so you can wear your identity, your humor, your values, and your vibe with style.
👕✨ Which Collection best represents your mood? 🎨💬

Featured Collection
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T-shirt - Chalet Mode
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